The 529 College Saving Plan just got about 7 days of the finest publicity you can’t even buy…the free kind! All this, courtesy of the President of these United States, no less.
Way to go, Mr. President, apparently you scared the socks off of middle America as a way of galvanizing public attention. Well done…that is, IF proposing to tax 529 College Saving Plans was just a clever ploy!
Before you read on, take a short refresher course in 529 plans by watching my video on the subject:
It was during the State of the Union address that the President introduced his budget proposals which included ways to fund his ideas to improve college access for millions more students. One of those ideas was to make tuition for community colleges free. But, nothing is really free, so where would the money to pay for this come from? Well, how about taxing the college savings of millions of American Moms and Dads? It’s all right there in those lovely 529 plans. Those Moms and Dads would gladly give up their tax-free earnings to help others, right?
At this point I thought you might like to see what the President looked like when he was putting forth his proposal. Pretty calm, right?
Let’s assume for a moment that he actually knew what he was doing…raising awareness about the 529 College Plan. Let’s also assume that he really wanted folks to wake up and notice that it’s time to save for college. Moreover, maybe he wanted to make sure this plan would be around for a long time to come. Free publicity, people!
Wow! Genius! Look at the firestorm of tweets on the subject. And this went on for days!
Newspaper articles were written, TV and radio guests discussed, and blogs got posted, endlessly explaining the facets of the 529 College Saving plan. If you were alive at all you could not miss the clamor. And you could not avoid thinking about getting a 529 plan for YOUR kids’ college years.
The publicity also had an unforeseen destabilizing effect. People thought that the 529 College Saving plan was permanent and could not be changed. Faith in the system was shaken. Commentators wondered aloud if their Roth IRA’s would be raided next.
Then came the anger and the political wrangling, followed by the online petition drives. The No529Tax.org petition built up enough steam to gain White House attention. And finally a bi-partisan effort was launched to convince the President to remove the 529 Plan tax proposal from his budget. Thus, on day 7, the President decided his little ruse had run it’s course, and BOOM the proposal was gone!
Now, nobody likes to be called stupid, even an outgoing President. But that’s what the pundit people and even the real people were saying about him. Maybe crazy-like-a-fox might better describe whatever happened. Or not. I’m just glad that about the results. People are awake and ready to fight. Realizing that the 529 Plan could go away was huge (contributions would have dried up if the proposal had become law, effectively killing the plan).
In the near term, I will wager that 529 plans get a blast of new contributions. Plus, people are now on the alert to make sure retirement plans and health savings accounts don’t become threatened. Hey, that’s another great result of the President’s public awareness ploy! Well played sir, well played. 😉